Google has made an important change for online stores in Europe. The familiar free product carousels in regular search results have largely disappeared.
These carousels displayed products directly on Google, including an image, price and the name of the online store. Online stores could appear in them for free. Due in part to AI, European regulations and changes at Google, the company has decided to discontinue these free product listings (Google Shopping Organic).
Can you still advertise with Google Shopping?
Yes. Paid Google Shopping ads will remain available.
Do you use Google Ads or Performance Max to show your products at the top of Google search results? If so, nothing changes in this respect.
The difference is simple:
– Paid Google Shopping results: remain available.
– Free product carousels: have largely disappeared in Europe.
– Regular organic search results: remain available.
– Google Merchant Center: remains important for online stores.
What does this mean for your online store?
Good SEO is no less important as a result. Your category and product pages still need to be easy to find on Google.
Make sure you have clear categories, useful product descriptions, accurate technical product data and well-implemented structured data.
In short: Google Shopping is not going away. Google is mainly changing how free product listings appear in search results.
Would you like to know whether your PrestaShop online store is technically set up for Google Shopping and SEO? Tajriba can review your online store and optimize it where needed.
